Well…Grass Root started out as a vision. Notepads full of creative Vegan appetizers, Smoothies and Entrees…Business plans, Unique Menu Items, philosophies on health and diet…Founders Spencer & Sabrina were a couple living and working in NYC. Every morning, they would head off to work, leaving their shared passion and vision at home in those little notepads.
In 2005, against the advice of many, Spencer & Sabrina decided that they were finally ready to hang up their winter coats for aprons, say good-bye to the New York “Rat-Race” and head south to sunny Tampa Bay, Florida. Upon arrival, they immediately got to work, bringing their vision to life.
Organizing “Raw-Food Meet-Ups”, selling food at Farmers Markets and slowly building-out a neglected historic building they were renting for the soon to be organic restaurant. The couple was living their dream.
Fast Forward to 2011, 3 award-winning restaurants later, a pre-teen daughter, a new born son…they had totally exceeded their own expectations, introduced thousands of people to what they now called “the Grass Root life” and were known in the Vegan community nation wide. They had accomplished everything that they originally dreamed about in those notebooks. With the help of employees, family and friends, they built a thriving business. The only problem was Spencer and Sabrina were so busy with the business and everyone involved, that they forgot about themselves!
Customers would say things like “Your food is amazing, Grass Root is so inspiring! I feel great when I leave this place but when I get home, I wish you were there to prepare my meals. I wish I could eat this way all the time but i don’t have enough TIME!” In addition, Grass Root always attracted people with health challenges, seeking relief and healing through a plant-based diet. This motivated them to start a Meal Plan Delivery Service, giving people access to freshly prepared food while on-the-go or in the comfort of their own home.
As the Meal Plan Delivery Service began to grow Spencer & Sabrina began to realize that this was the next step for Grass Root. To the dismay of some and the delight of others they gradually transitioned their entire business into delivery only. This allowed them to let their creative juices flow again, by creating a new Menu(insert link) every week instead of having a “set menu.” Most importantly, it gave the customers and the owners something that was missing from their lives…TIME!
So… “WHAT IS GRASS ROOT?” Grass Root is a small staff of talented chefs, preparing all of your food, fresh, every morning. Grass Root is that same delicious food delivered to your home or workplace with a smile. Grass Root is a small business with a HUGE following. Grass Root is Spencer & Sabrina’s manifestation of their passion to improve peoples lives with delicious, Plant-Based Foods. Grass Root is everyones opportunity to feel healthy, look beautiful and take control of your health.